The Impact of Sun and Beach Tourism on Coastal Communities
The European market for sun and beach tourism is saturated. The new demand profile is more interested in environmental quality, a multiplicity of activities, and emotions and experiences. This new demand pattern favours de-standardization of the holiday offer and focuses on the benefits of a destination. The European Union is promoting the use of sustainable products and services in sun and surf tourism. These benefits include greater social responsibility and reduced carbon emissions. However, the…