The European market for sun and beach tourism is saturated. The new demand profile is more interested in environmental quality, a multiplicity of activities, and emotions and experiences. This new demand pattern favours de-standardization of the holiday offer and focuses on the benefits of a destination. The European Union is promoting the use of sustainable products and services in sun and surf tourism. These benefits include greater social responsibility and reduced carbon emissions. However, the market for sun and surf tourism remains small.
Although sun and beach tourism has a global impact, the impact on coastal communities is the most profound. Its presence has led to a shift in the productive vocation of the local population. The development of an efficient tourism industry relies on the support of local communities, which recognize cultural values as tourist attractions. Nevertheless, the greatest challenge to a successful tourism industry is the precarious coexistence between natives and tourists. Listed below are some of the main obstacles to a sustainable tourism industry.
Before implementing a sustainable sun and beach tourism strategy, the industry must look at the costs of different types of sun and surf resorts. The costs of sun and surf tourism vary greatly across regions and countries. These prices depend on the number of visitors to the destination and the activities on offer. Some resorts charge more for their sustainable services, which is a smart move for the local economy and environment. This helps offset the guilt associated with travelling.
Another important consideration is the quality of the sun and surf experience. In addition to its accessibility, beach resorts should have a high standard. The average beach holiday in Europe is just three hours away, and many hotels are located near the shore. Some of these hotels offer activities, including community events. The services provided by these resorts are top-notch. The services offered are also of high quality. In addition to this, the prices are competitive.
The sun and beach tourism industry has several advantages and disadvantages. Firstly, it is a profitable industry, but the lack of government investment in it will result in poor quality. Moreover, the demand for sun and beaches is limited in many countries. Some countries have a high standard of living, while others are just beginning to develop the industry. It is a profitable business model if the sun and the sea are close enough to each other.
A major impact of sun and beach tourism is the change in productive vocation. The climate is one of the most important factors for improving the quality of life in a region. Despite these benefits, the most common challenge is the lack of infrastructure. Aside from the infrastructure, the prevailing climate conditions must be favourable for the development of the tourism industry. Aside from the economics, sun and beach tourism affects the quality of life in the coastal communities.